Splash Financial

2022

My Role

User Research, UI/UX Design

See it live

The Goals

Revamp the Splash Financial brand, portraying them as an outlier in the FinTech industry.
Design a bold new brand identity to inspire people to take control of their finances.
Create a streamlined user experience that is both easy and joyful to navigate.

Existing Site (before rebrand)

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The Process - User Personas

As a marketplace for Student Loan Refinancing, the brand was lacking in the aesthetic and energy needed to attract the target audience. Splash brought in a Branding firm to work with us to develop a new font, logo and color palette. After we had chosen the best direction for the brand, I worked closely with the VP of Marketing to identify 4 market segments. I then created User Personas based around each one.

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The Process - Mockups

I was tasked with exploring ways the new brand could be implemented on the site. These mockups in Figma were created over the course of a week. In addition to the UI/UX work, I color corrected illustrations and photographs, created icons, and provided new copy to help the new brand come to life.

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Results

After some feedback and refinement, the mockups below were created, and I worked directly with the Engineering team to get them into production. The leadership team was thrilled with the new site and it remains a highlight in my portfolio.

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Selected Work

Designed in Figma
This was my first mockup for an iPad app that would allow Sales Representatives for the company
to keep track of appointments & orders, take notes, and communicate with one another.

Designed in Adobe Illustrator & FigmaThis is an icon set I created to be used in new and existing Clearvision applications, websites, and internal materials. The brand was heading in a more playful direction and the purpose of these was to enhance that vision. Sales Representatives generally have a higher turnover rate, so each icon is meant to be an almost immediate read of what it represents, to account for new employees navigating our applications for the first time.

Designed in FigmaThis is a mockup of an employee portal. The prompt was to make something colorful, easy-to-use, and customizable. Each employee within the company would have different priorities and preferences, so I came up with the idea to use widgets to allow them to tailor each page of the portal to their needs.

Designed in Figma, Built in FlutterThese are a couple of selected screens from the CVO Go iPad app. This was the final product of the app for the Sales Representatives that allows them to keep track of orders, customer information, appointments, and our entire product catalog.